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IAB UK Connected Podcast

In the latest episode of the IAB UK Connected podcast, James chats to Jon Longhurst of LongTerm Digital about the latest insight from its most recently quarterly industry report.

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“LongTerm Digital has proven to be a valuable source of voice of the customer insight. We have learned a great deal from the market analysis, benchmarked for context, that will help us improve our levels of service."

Amazon Advertising

Caleb Hill, Managing Director

What we do

Here at LongTerm Digital, we work with media owners, ad tech and brands to improve their digital commercial performance. Our team of digital experts use their experience, expansive network of key industry contacts, quality anonymised buy-side insights and market best practices to develop actionable solutions tailored to our clients business needs.

Market

Insight

Understanding the digital landscape

Digital advertising moves quickly. We keep a thorough and constant understanding of the key trends, nuances and market dynamics to identify commercial opportunities for your business.

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Commercial

Benchmarking

Assessing performance

Understanding your performance is key. We deliver unique qualitative and quantitative market feedback, on your current commercial performance against your competitive set.

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Commercial

Strategy

Prioritising focus

Every business has its own unique set of challenges. We can help solve yours using the tried and tested LongTerm Digital I.D.E.A framework (Investigate. Determine. Evaluate. Action.)

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